Marketing Major (MKG)

The BUA department strives to prepare students to take their places in society and to thrive in whatever roles they choose. The successful student who completes the program will:

• be able to analyze problems and demonstrate the ability to formulate appropriate solutions using marketing concepts and/or models;
• be able to communicate marketing concepts and analysis of marketing issues effectively;
• demonstrate basic knowledge (vocabulary and core concepts) of the functional areas of business: accounting, economics, finance, management, and marketing;
• demonstrate knowledge of content (vocabulary, concepts, and widely used models) of marketing.

Marketing creates satisfaction by providing the tools people and organizations need to make better exchanges. The study of marketing includes examining how consumers make decisions and how to discover needs and wants as effectively as possible in an increasingly complex global environment. Because this major includes a broad base that explores all areas of business, it is good preparation for almost any career in business, as well as for graduate studying business and related disciplines. The marketing component specifically prepares people for careers in sales and sales management, market research, and promotion/ advertising.

All majors require a senior comprehensive experience. Marketing majors complete a two-part written exam in their last semester. Majors are notified of the details of these exams during the Fall of their Senior year. The student and the Office of the Registrar are notified of exam results by the Department Chair.

All majors require a senior comprehensive experience.  In their last semester Finance majors take a standardized test of general business knowledge (the Comprehensive Business Exam) and a written exam focused on their major content.  The Department contacts students with details of the comprehensive experience in the fall, with testing dates finalized in the student’s last semester.  The Department Chair reports exam results to the student and the Office of the Registrar.

Degree Type: Bachelor of Science (BS)

Program Contact: Professor Scott Takacs