Professional Media Minor (PROM)

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Students pursuing a minor in Professional Media will focus their study on applied uses of media in professional environments. Understanding the theoretical foundations for using particular messaging, students will complete the minor with a portfolio of work including press releases, professional social media posts, and digitally edited video that are representative of the possibilities they may be using in the professional world.

Program Contact: Associate Professor Kenny Sibal

Core Courses	18 hours
Total	18

Core Courses

Item #

Title

Credit Hour(s)

COMM215

Introduction to Media Studies

COMM265Communication PracticumCredit Hour(s)DepartmentDownload as PDF1.00

Supervised practical experience in media production, broadcasting, and possibly webcasting through the student radio station facilities.

3.00

COMM325

Human Communication and Technology

COMM345Emergent MediaCredit Hour(s)DepartmentDownload as PDF3.00

This course explores media that are still developing, the use and roles of which are still being determined. Students will examine academic studies and practical industrial applications of emerging media, including social and mobile media, marketing techniques, content creation, and globalization.

COMM315AdvertisingCredit Hour(s)DepartmentDownload as PDF3.00

Examination and analysis of principles and concepts of advertising with special emphasis on developing creative strategies for the marketing plan and advertising campaign.

COMM415Public RelationsCredit Hour(s)DepartmentDownload as PDF3.00

A campaign-based study of public relations literature and practices in business, industrial, educational, social, and governmental contexts.

Sub-Total Credit Hour(s)

Total credits: