2019-2020
COMM315: Advertising

About This Course

Examination and analysis of principles and concepts of advertising with special emphasis on developing creative strategies for the marketing plan and advertising campaign.

Course At A Glance

Credit Hours:

3

Department:

Communication and Media Studies

Course Level:

Upper

Semesters Offered:

Fall

Course Prerequisites

3 credit hours

COMM101: Principles of Communication

Survey course designed to provide students with an introduction to human communication processes. Students will acquire a theoretical basis for understanding and evaluating specialized content areas within the discipline which include: (1) Interpersonal/Relational Communication, (2) Media Studies, (3) Corporate/Organizational Communication, and (4) Rhetorical Studies.

or

3 credit hours

COMM115: Professional Communication

Introduction to the rhetorical dimensions of public communication in the professional world including the use of technology to enhance multi-media presentations.

or


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