About This Course
Developing marketing strategy as it relates to the total business environment. Analysis and evaluation of the problems, opportunities, and ethical challenges that marketing strategists face. Emphasis is on formulating strategies through case analysis.
Course At A Glance
This course surveys fundamental management principles and explores their applications in specific businesssituations. The principles include all four dimensions of management: planning, organizing, leading, and controlling. Prerequisites: BUA211, ECO221, and ECO223.
Environmental factors affecting world marketing management. Methods applied to estimate market potential and to select pricing and distribution strategies, communications to serve foreign markets, methods to serve the markets, management of marketing functions, and financing analyzed via case studies.