2019-2020
BUA450: Business Policy and Strategic Planning

About This Course

Examination of the business enterprise as a total system in a total environment. Analysis and evaluation of the problems, opportunities, and ethical responsibilities which face a chief executive. Emphasis on formulation and implementation of various strategies. Extensive use of case problem analysis.

Course At A Glance

Credit Hours:

3

Department:

Business Administration

Course Level:

Upper

Semesters Offered:

Fall & Spring

Course Prerequisites

3 credit hours

BUA335: Principles of Finance

A study of the financial evaluation of interest, the time value of money, valuation of stocks and bonds, risk and return analysis, balance sheet analysis, and capital budgeting techniques.

and either

3 credit hours

BUA326: Contemporary Marketing

Current techniques of marketing including e-commerce; addresses fundamental problems in producing, pricing, distributing and purchasing a product. 

3 credit hours

BUA348: Principles of Management

This course surveys fundamental management principles and explores their applications in specific businesssituations. The principles include all four dimensions of management: planning, organizing, leading, and controlling. Prerequisites: BUA211, ECO221, and ECO223.

or

3 credit hours

IBC319: Foundations in Culture

This course introduces the student to the concept of culture and related theoretical questions, as well as to aspects of the European, Asian, and Hispanic cultures. May count toward Spanish major or Professional Spanish corollary major.

3 credit hours

BUA423: International Marketing

Environmental factors affecting world marketing management. Methods applied to estimate market potential and to select pricing and distribution strategies, communications to serve foreign markets, methods to serve the markets, management of marketing functions, and financing analyzed via case studies. 

this course should be taken as the capstone(last course) in the student's program of study.


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