About This Course
Examination of the business enterprise as a total system in a total environment. Analysis and evaluation of the problems, opportunities, and ethical responsibilities which face a chief executive. Emphasis on formulation and implementation of various strategies. Extensive use of case problem analysis.
Course At A Glance
A study of the financial evaluation of interest, the time value of money, valuation of stocks and bonds, risk and return analysis, balance sheet analysis, and capital budgeting techniques.
This course surveys fundamental management principles and explores their applications in specific business situations. The principles include all four dimensions of management: planning, organizing, leading, and controlling.
This course introduces the student to the concept of culture and related theoretical questions, as well as to aspects of the European, Asian, and Hispanic cultures. May count toward Spanish major, Professional Spanish corollary major, International Business and Culture major, or Language and International Studies major.
Environmental factors affecting world marketing management. Methods applied to estimate market potential and to select pricing and distribution strategies, communications to serve foreign markets, methods to serve the markets, management of marketing functions, and financing analyzed via case studies.