About This Course
Environmental factors affecting world marketing management. Methods applied to estimate market potential and to select pricing and distribution strategies, communications to serve foreign markets, methods to serve the markets, management of marketing functions, and financing analyzed via case studies.
Course At A Glance
Current techniques of marketing including e-commerce; addresses fundamental problems in producing, pricing, distributing and purchasing a product.
This course introduces the student to the concept of culture and related theoretical questions, as well as to aspects of the European, Asian, and Hispanic cultures. May count toward Spanish major, Professional Spanish corollary major, International Business and Culture major, or Language and International Studies major.