BUA346: Marketing Research

About This Course

A study of the applications of research in marketing decisions. Provides students with knowledge of marketing data and its use in decision making. 

Course At A Glance

Credit Hours:



Business Administration

Course Level:

Semesters Offered:


Course Prerequisites

3 credit hours

BUA326: Contemporary Marketing

Current techniques of marketing including e-commerce; addresses fundamental problems in producing, pricing, distributing and purchasing a product. 

3 credit hours

MAT111: Elementary Probability and Statistics

An introductory study of statistics, including such topics as numerical and graphical descriptive statistics, sampling methods and design of studies and experiments, basic probability and the distribution of sampling statistics; and inferential procedures such as confidence intervals and tests of hypothesis. This course does not count toward a major or a minor in Mathematics.

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