BUA338: Consumer Behavior

About This Course

This course examines the behavior of buyers in the marketplace. Topics will include consumer psychology and theories of consumer behavior, the history of consumer behavior, and current issues in consumer behavior. 

Course At A Glance

Credit Hours:



Business Administration

Course Level:


Semesters Offered:

Course Prerequisites

3 credit hours

BUA326: Contemporary Marketing

Current techniques of marketing including e-commerce; addresses fundamental problems in producing, pricing, distributing and purchasing a product. 

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