2019-2020
BUA333: Sports Marketing

About This Course

This course examines the marketing of sports. Students will develop an understanding of price and revenue models for sports businesses and product, distribution, and promotional issues in sports. Ongoing and current issues in sports marketing will be discussed.

Course At A Glance

Credit Hours:

3

Department:

Business Administration

Course Level:

Upper

Semesters Offered:

Course Prerequisites

3 credit hours

BUA211: Principles of Accounting II

This is a continuation of BUA210. Emphasis will be placed on long-term liabilities and shareholder’s equity, corporations, the statement of cash flows, analysis of financial statements, and managerial and cost accounting for decision making.

and

3 credit hours

ECO221: Principles of Macroeconomics

A study of national income determination, commercial and central banking, money, monetary policy, fiscal policy, economic growth, and the economics of trade and exchange rates. Some knowledge of basic mathematics and algebra, as well as the ability to understand and interpret economic data, is desirable. This course is not a prerequisite for ECO223.

or

3 credit hours

ECO223: Principles of Microeconomics

The study of markets, supply and demand, value distribution, business organization, market structure, and selected problems in microeconomics. Some basic mathematics and facility with graphs are necessary. ECO223 may be taken before ECO221.


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