2020-2021
BUA326: Contemporary Marketing

About This Course

Current techniques of marketing including e-commerce; addresses fundamental problems in producing, pricing, distributing and purchasing a product. 

Course At A Glance

Credit Hours:

3

Department:

Business Administration

Course Level:

Upper

Semesters Offered:

Fall & Spring

Course Prerequisites

3 credit hours

BUA211: Principles of Accounting II

This is a continuation of BUA210. Emphasis will be placed on long-term liabilities and shareholder’s equity, corporations, the statement of cash flows, analysis of financial statements, and managerial and cost accounting for decision making.

and

3 credit hours

ECO223: Principles of Microeconomics

The study of markets, supply and demand, value distribution, business organization, market structure, and selected problems in microeconomics. Some basic mathematics and facility with graphs are necessary. ECO223 may be taken before ECO221.


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